Bigcommerce Mailchimp Something Went Wrong

Mailchimp is past far the most popular e-mail marketing software on the market.

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When y'all see what this service has to offer, it'due south obvious why then many online business organisation owners choose Mailchimp over other options. Just take a expect at the Mailchimp benefits listed beneath — you'll be convinced to first using it for your BigCommerce store as well.

Affordable Pricing

For one audience, 2,000 contacts and 10,000 sends per month, Mailchimp is completely free. The free version isn't likewise barebones, either: Information technology includes performance reports, behavioral targeting and automations (welcome emails, club notifications, etc.). Pocket-size BigCommerce stores looking for an email marketing solution won't be able to find a better deal than this.

As well, it doesn't price much to upgrade for more than features and volume. The Essentials plan starts at $ix.99 per month and allows up to three audiences, fifty,000 contacts, and 500,000 sends per calendar month. Plus, it includes extra features such as custom branding and A/B testing. There's also the Standard programme, starting at $14.99 per month, which offers five audiences, 100,000 contacts, 1.ii million sends per calendar month, custom templates and retargeting ads.

The Premium plan starts at $299.00 per month, and it offers enterprise-level book (unlimited audiences, 200,000 contacts, 3 1000000 sends per month) and superlative-of-the-line features (avant-garde segmentation, multivariate testing, etc.). This may be significantly pricier than the other plans, but overall it's an first-class value for large BigCommerce stores.

Easy to Use

Mailchimp'southward interface is specially clean and simple. It was designed with not-technical users in mind, so it won't take you long to figure out how to navigate the platform and utilise all the features that you're interested in using.

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Support

While Mailchimp is piece of cake to utilize, you lot still might come across an upshot or two. In that case, you'll likely be able to notice the reply to your problem in Mailchimp'due south extensive knowledge base. If yous can't detect your answer there, the Essentials and Standard Mailchimp plans also provide you with 24/seven email and conversation support. The Premium plan has 24/7 phone back up, likewise.

Strong Security

Security is especially important in ecommerce, every bit your customers are trusting you with their financial data. Mailchimp uses encryption, brute force protection, regular penetration testing and 24/seven physical security with biometric scanners at their premises to ensure that your data is protected.

Account passwords are hashed, which means even their own staff tin can't see them. That means passwords can't exist retrieved (you'll need to reset your password if you lot ever lose it) — a minor price to pay for extra security.

Frederick von Chimpenheimer IV

As a bonus, Mailchimp'due south logo/mascot is a winking monkey named Freddie von Chimpenheimer IV ("Freddie" for curt). He's got a little chapeau on, too. This fact alone may not be enough to convince you to start using Mailchimp over similar services, but it'south a nice affect.

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How to Integrate BigCommerce with Mailchimp

Follow these steps to connect your BigCommerce shop to Mailchimp:

1. Employ your BigCommerce login credentials to access your store, and so go to "Apps" and click on the "bigcommerce.com/apps" button.

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2. The BigCommerce marketplace will open in a new tab. Search for "Mailchimp" and click on the Mailchimp app.

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three. Click on the "Get This App" button (don't worry, it's free).

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iv. Select "Log in" and enter your BigCommerce login credentials once more.

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v. Select "Install."

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6. Select "Confirm."

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7. Select "Connect."

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viii. In the pop-upwards window, enter your Mailchimp login credentials and sign in.

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9. Choose a list to sync customers and their purchase data with Mailchimp, and then select "Adjacent."

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10. Map the available BigCommerce data points to your Mailchimp merge tags, then select "Sync At present."

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Mailchimp for BigCommerce Features

After you finish setting up the app, you'll be able to use the post-obit features:

Order Notifications

In that location are 5 types of notifications that you can transport to your customers with this app:

Social club confirmation: Automatically send customers a receipt afterwards they buy something from your shop.

Shipping confirmation: Automatically send customers a notification when their order is on the way.

Order invoice: Automatically send customers a notification when their payment has been candy (if yous charge customers at the time of order, this notification is unnecessary and should be disabled).

Cancellation confirmation: Automatically send customers a notification when their order has been canceled.

Refund confirmation: Automatically transport customers a notification when their refund has been processed.

Abandoned Cart Electronic mail

With this feature, y'all can automatically send customers a notification whenever they add an detail to their cart simply don't check out. All Mailchimp users are able to fix up a single abandoned cart e-mail. The subject line and body content can be customized, and Mailchimp gives you several templates to choose from.

Standard and Premium Mailchimp users can also set up an abandoned cart email serial that sends multiple reminders for the same cart (this method has been shown to generate 75% more revenue than sending a unmarried abandoned cart email).

A valid SSL certificate is required to use the abandoned cart characteristic.

Production Retargeting E-mail

This feature automatically sends customers a notification when they view but don't buy certain products. Y'all tin can gear up up which products trigger this notification (newest products, best sellers, etc.) and how much time needs to pass subsequently the customer views the product for the notification to exist sent (24 hours, 48 hours, etc.).

Popular-Up Form

By embedding a custom Mailchimp popular-upward form on your site, you'll be able to expand your contact list and brand more than sales.

How to Get the Most Out of Mailchimp

While the Mailchimp for BigCommerce app and its features for automated notifications are a highly constructive tool for increasing sales, y'all should also take advantage of Mailchimp's functionality for non-automated electronic mail blasts to generate even more sales (one study found that, on average, every $1 spent on e-mail marketing produced $38 in revenue).

The following tips volition help yous create and manage successful electronic mail marketing campaigns:

i. Don't Buy an Email Listing

First of all, purchasing an email listing is against the Mailchimp Terms of Utilize. And then, this isn't fifty-fifty an selection for yous.

Even if you were allowed to use a purchased list, it would just exist a waste of money. With this method, nigh of the emails yous transport out would go straight to the spam folder. And even the letters that made it into an inbox would likely be ignored, as people don't have any reason to open up messages from a brand they're not familiar with.

Apply the Mailchimp for BigCommerce's popular-up form feature and social media promotions (offering exclusive deals to those who sign up will certainly assistance convince people to requite you their contact info) to build up your email list. If your online store has a brick-and-mortar counterpart, yous could also set up an old-fashioned clipboard sign-up sheet to collect the info yous need.

2. Divide and Conquer

The simply thing your contacts all take in mutual is that they've signed upward for your electronic mail list. Inside that grouping, there are many different sub-groups, separated past age, gender, location, income, education, occupation, etc.

An email blueprint or detail tone of email re-create may work well for ane sub-grouping but not another. Instead of trying to appeal to anybody, it's better to customize your emails for each audience that's going to receive them.

Thankfully, Mailchimp doesn't require you lot to take a one-size-fits-all approach. You can pause up your email list into different segments and tailor your approach to each sub-grouping.

3. Quality Over Quantity

Y'all should send emails to your contacts at to the lowest degree in one case per month to keep them engaged. Some businesses send emails as frequently as one time per day — annihilation more than that is too pestering.

Just while the quantity of your emails is worth paying attending to, the quality is much more important.

Recall about the kind of emails that you open in your ain inbox. Unless it's from work, friends or family unit, you usually don't open information technology, right? To break through people'due south tendency to ignore promotional emails, you need to take hold of their attention with content that's genuinely interesting.

It can be difficult to consistently write such content, though, especially if you're sending emails on a daily or weekly basis rather than monthly.

Sales and giveaways are ever interesting, and letters about new production launches and upcoming events also have a skilful shot at getting opened.

Of course, there are just so many sales, production launches and upcoming events to write near. Sometimes you'll need to cover other topics. Maintaining a blog on your site is helpful for these situations (in particular, informative blog content such as reviews and how-to guides are well-nigh likely to get clicks).

Surveys are likewise an effective type of content. The interactive aspect of surveys encourages participation, as people like that they have an opportunity to express their opinion. And if y'all attach a advantage to filling out your surveys, that makes them even more effective.

Regardless of the topic you choose to cover in a particular email, call up to be concise. People are busy — if they open your message and see a dense wall of text, at that place'due south a skilful chance they'll dorsum out immediately. Who has time for that? To assistance convince your contacts to actually read your emails, use as few words as possible to communicate your message and be generous with your paragraph breaks.

Information technology'southward as well of import to write with personality. Your contacts receive dozens of emails every day, and then you lot'll need to use some creativity (and often some humour) to stand out.

For this reason, y'all may want to consider hiring a professional writer to handle your marketing emails. Information technology takes a lot of talent to create content that strikes the right residue between concision and charisma, and much time is required to do and then on a regular schedule. Finding a specialist to take this chore off your plate should produce better results, and it will give you more than time for all of your other responsibilities.

four. Test Your Entrada

Before yous transport an electronic mail blast out, information technology's ever a skilful thought to ship it to your own inbox and then that yous can find and fix any errors earlier it'due south besides tardily.

Y'all should also cheque out what your email looks similar in different e-mail clients. A message that looks fine in your client might look wonky in another. Mailchimp's Inbox Preview tool gives y'all a adventure to see what your electronic mail looks like in over xl dissimilar clients before y'all ship it out.

v. Evaluate Your Operation

After every entrada, you tin can review reports in Mailchimp that show you who opened your emails, which items they purchased and how much revenue was generated. That tells you what kind of blueprint and re-create is used in your successful emails and what kind is used in your unsuccessful emails, then you lot'll be able to favor the former in the hereafter.
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With all of this information, you'll be able to larn more than almost your audience, improve your content and make your BigCommerce store more successful.

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Source: https://getshogun.com/learn/complete-guide-bigcommerce-mailchimp-integration